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Apparently, retail industry inherently works like a network. A brand has to go through distributors, wholesale, retailers et al, before reaching consumers. This chain of supply forms a hidden network on its own. However, the information is not exchanged between the stakeholders as it should be.
By having an enhanced platform akin to social networks, members of the supply chain can seamlessly connect with each other. Using technology, the eco system will not just enable and establish a network between members or stakeholders of the industry using technology, but also will facilitate in sharing, communicating and promoting information about products and schemes, and in transacting as well.